Wednesday, May 24, 2006
Hollywood reportedly in agreement to delay forced quality downgrades for Blu-ray, HD DVD
As the DVD format welcomes two potential heirs to its kingship as the commercial video medium of choice, there are mounting concerns that these new heirs are nothing but pretenders. Blu-ray and HD DVD—the two competing "standards" for the next-generation of video discs—are both shackled with technologically-forged chains, but those chains may be broken by a consumer electronics industry wary of how their existence could hamper sales.
One of the most controversial aspects of these next-generation products is something called the Image Constraint Token (ICT), a security "feature" that allows studios to force-downgrade video quality on players that lack a special video output that was designed to thwart piracy. This "HDMI" connector standard is part of a "protected pathway" for video that was meant to combat piracy by making it impossible for pirates to tap into high-definition video output and press "Record," as it were. Many fear, however, that the only success HDMI will have is in making honest users miserable, inasmuch as consumers could be left with a product that plays at low quality or not at all if HDMI is not present on one's player or TV.
The conundrum isn't apparently lost on the consumer electronics industry or Hollywood. According to German-language Spiegel Online, there is reportedly a behind-the-scenes, unofficial agreement between Hollywood and some consumer electronics manufacturers, including Microsoft and Sony, not to use ICT until 2010, or possibly even 2012. Without providing more details, the report suggests that Hollywood isn't exactly happy with the situation, and could very well renege on the agreement, such that it is. But the agreement is there nonetheless, presumably to help the industry transition to HDMI. This could explain why the very same studios that pushed for HDMI and ICT have recently announced that they would not use it for the time being.
The report's claims could also shed some light on two of the more baffling consumer electronics moves as of late. Sony stunned onlookers when it announced that the low-end PlayStation 3, which will retail for US$499, will not have HDMI. This put Sony in the awkward position of downplaying HDMI as a "must have" feature for a next-generation optical disc player. Kaz Hirai, CEO of Sony Computer Entertainment of America, sidestepped the lack of HDMI by painting it as a high-end standard that wouldn't be aesthetically appreciated by many consumers.
"The only difference is HDMI – and at this point, I don't think many people's TV's have that. The ultimate result, to my eyes anyway, is there's not a discernible difference between what you get between HDMI and other forms of high definition," he said.
On one level, he's correct. Few consumers will appreciate the difference between 1080i on a component cable (analog) and 1080p on HDMI. What he ignored is the real trade-off: without HDMI, that 1920x1080 (1080i/p) or 1280 x 720 (720p) picture, analog or not, could be rendered at a less impressive 960x540 (540p) if the ICT was present and obeyed. While 540p is indeed better than today's DVD standard, few consumers would spend $500-$1000 on a new player and as much as $10 more per movie to get it. If part of Sony's big pitch for the PS3 is "hey, this thing is also futureproof because it does Blu-ray!," then ditching support for HDMI doesn't make sense in a world where the absence of HDMI could negate much of the promise of Blu-ray.
Then there's Microsoft. The company launched the Xbox 360 last November sans HD DVD drive, which turned out to be a wise thing to do, as both HD DVD and Blu-ray were delayed by setbacks with the new AACS security system. Microsoft nevertheless intends to support HD DVD on the Xbox 360 by shipping an external HD DVD player for the console in time for the 2006 holiday season. The add-on drive will connect to the Xbox via a USB 2.0 cable, but the console currently lacks an HDMI connector, just like the low-end PS3. Microsoft has not announced support for HDMI for the Xbox 360, though speculation is ripe that the company will release a dongle for the console after Lik-Sang posted a product page for it. For that dongle to do the trick, however, Microsoft would need to be able to add HDMI support via a firmware update, and their current proprietary output connector would need to meet HDMI standards. It is not yet clear if HDMI can be added to the Xbox 360 without a hardware revision, but that question may be seen as "moot" if in fact HDMI won't be a barrier to true 720 or 1080i/p until 4 to 6 years from now.
If indeed there is an "agreement" of sorts between companies like Microsoft and Sony and the studios (including Sony's own entertainment interests), this could certainly help to explain why these consoles are shipping today without HDMI support. But such unofficial agreements are gentlemanly in nature: at any time, all bets could be off. In the meantime, it appears as though Hollywood is playing it safe, hoping to keep the boogeyman of HDMI at bay while consumers weigh their options. Whether or not the strategy is ultimately about keeping users happy or lulling them into a false sense of security remains to be seen, but we're fairly certain that ICT was designed to be used, and used it will be.
source:http://arstechnica.com/news.ars/post/20060521-6880.html
