Tuesday, November 01, 2005

Google: Thinking about the future of TV ads


googletvbeta.jpgThe New York Times published an interesting article yesterday that gives some insight into how Google operates and what may be coming in the advertising arena. I was particularly intrigued by the mention of television ads, which is not too much of a stretch since Google has been dabbling in print ads.

An article that I posted just over a month ago uncovered the domains googletv.com, googlehdtv.com and more. Another Google-owned domain that is of interest is googledvr.net/.org which from what I can tell was undiscovered, or at least unreported, until just now. The owner of googledvr.COM is Video Security Inc. in Florida and has had the domain since February 25, 2004. It is not unlike Google to either purchase, or by some other means take control of domains previously registered to other people/companies (particularily ones with "Google" in the name). Before Google launches services, they tend to register Google.com/.net/.org even before they create subdomains (ie. VIDEO.google.com, NEWS.google.com, etc.)

It is very possible that Google is creating their own branded digital television DVR / satellite service.

A DVR that lets you "Log In" with your Google Account before you begin your television watching would allow Google to serve up relevant ads based on: the program you are watching, your search history, the type of emails you have received in the past 24 hours (excluding spam hopefully), or anything else Google can track.

Imagine the possibilities… You are watching Google Satellite TV through your "internet ready" Google DVR:

1) You receive a new Gmail and it pops up automatically on your TV (if you choose to see new messages of course).
2) A ticker at the top of the screen shows recent news that interests you… or better yet, it shows new items from my Google Reader!
3) A more personalized TV experience which will serve up relevant commercials on commercial breaks based on your interests.

This is just the beginning, a service like this could easily tie into Google Talk, Google Base, Google Calendar… the possibilities are endless. Technically speaking, live television could be delivered by satellite and recorded programs may be stored on Google's server (Google Video?) for convenient "on demand" playback from the comfort of your couch, laptop or video cell phone.

Of course, Google will have relevant TV ads on commercial breaks, and since your DVR is Internet ready you can visit the Web sites of the advertisers by "clicking" them on your Google Branded TV. Could "GBrowser" be the name of their Web browser on the Google DVR? (remember WebTV?).

People love to watch TV, almost as much as they like to surf the net. Why not make them one?

source:http://blogs.zdnet.com/Google/?p=18


Coming soon, Nightly News, free and online

Next week, America's No. 1 newscast will stream worldwide after it airs



NBC News announced Monday that "NBC Nightly News" will soon become the first and only network newscast to be offered free on the Internet in its entirety.

For more than 35 years, "NBC Nightly News" has been a trusted source of news and information every night for millions of Americans. Beginning November 7, the program will make history by becoming the first and only network newscast to be broadcast as is, in its entirety and free of charge, online exclusively at MSNBC.com. As a result, "Nightly News" - which ranks as the largest single source of news and information in the country - will now expand its daily audience beyond the limits of the broadcast television platform to the Internet, and beyond this country to the entire world. The announcement was made today by Steve Capus, acting president of NBC News and Charlie Tillinghast, president of MSNBC.com.

"This is the next logical step for 'Nightly' and NBC News," said Capus. "As the leader on the broadcast side, and with our partnership in the leading online news and information site, MSNBC.com, it couldn't be a better fit. We know that just as fast as technology is changing, people's lives are changing too, and they expect our newscasts to keep up with those changes. With this announcement we are doing just that."

For those viewers who cannot watch the nation's No. 1 network evening newscast when it airs in their local broadcast market, they will now have the opportunity to view "NBC Nightly News" on the Internet beginning at 10 p.m., ET/7 p.m. PT at Nightly.MSNBC.com. "NBC Nightly News Netcast with Brian Williams" will be the same program that aired earlier in the evening on NBC, including breaking news updates. Past broadcasts will be archived on the site.

As the first and only network evening news anchor who blogs regularly (DailyNightly.MSNBC.com), "Nightly News" anchor and managing editor Brian Williams said, "Many of our viewers tell me they often miss the broadcast because they're not home in time or tending to their busy lives and families. This new service reflects the fact that the pace of our lives has changed. For all the loyal viewers who have made us the most-watched newscast in America, there are others who want to watch but can't. Now they'll be able to join us every night, when it's convenient for them."

Said John Reiss, executive producer of 'NBC Nightly News,' "We are already the clear choice of Americans who are home at 6:30 p.m.; now we can be the choice of Americans whenever they get home. This is truly a groundbreaking step for 'Nightly News' and our audience."

The pioneer of online news video in the late 1990's, MSNBC.com continually breaks new ground in that arena. Already offering individual segments from "Nightly News," "Today," "Dateline," "Meet the Press," and MSNBC TV as well as live video events and MSNBC.com original programs, the site served more than 75 million videos in the month of September. "Nightly News" is the first program to be offered daily, in its entirety, on the site.

"Consumers are increasingly getting their news online, and MSNBC.com leads that space," said Charlie Tillinghast, president of MSNBC.com, "By partnering with NBC News to offer 'Nightly News' in its entirety, we're giving news consumers the flexibility to watch the program on their own schedule, on whatever medium they choose."

MSNBC.com consistently attracts more consumers than competitors like CNN.com and, in fact, attracts nearly one-third of all online news consumers. The site averages more than 23 million unique users per month, more than triple that of ABCNews.com, CBSNews.com and FOXNews.com.

NBC News is the leading network news division in cross-platform distribution of its content, with its programming available on the NBC television network, on NBC's 24-hour cable news channel, MSNBC, on the Internet at www.MSNBC.com, via cell phone on NBC Mobile, on NBC News Radio and via podcast.

"Today's announcement marks an important and empowering day for consumers," said Deborah Reif, president of NBC Universal Digital Media. "Viewers will now be able to access their favorite evening news program when they want it. NBC News' leadership decision today reinforces NBC Universal's broader commitment to delivering our content to consumers on whatever platform they choose."

source:http://www.msnbc.msn.com/id/9880369/


HDR (High Dynamic Range) Technology

(Review) - We’ve all played Half-Life and it’s sequel Half-Life 2. The difference between the two games, in terms of graphics, is tremendous, and now Valve has gone ahead and updated the gaming engine to give you a level of detail and realism that you thought wouldn’t be possible until perhaps the next round of game releases.

HDR, or High Dynamic Range, is a lighting process that’s been designed to emulate in-game or artificially generated lighting to closely mirror the changes we see in the real world.

In simpler terms, HDR allows you to make the objects brighter by allowing them to use the full brightness capabilities of the monitor and not just the brightness level at which they have been shot with (or rendered with) in the scene.

HDR is, by definition, the ratio of the largest to lowest measurable value of a signal. As of today, the 16-bit formats use color component values from 0 (for black) to 1 (for white), but you can’t define colors with increased vibrancy and shine by inputting value 2 for white to make it whiter than its traditional shade. This can limit lighting effects such as the glint on the metal blade of POP Warrior Within.

Using HDR, you can specify values that are far outside the redundant 0-1 ranges we are used to currently. To give you an everyday example, when you drive on a sunny day, it often happens that the minute you come out of the tunnel, the sunlight seems blazingly brilliant as your eyes take sometime to adjust to the difference in the light intensities. In a game like NFS, replicating this realistic phenomenon is difficult and nearly impossible for the lack of the ability to specify whiteness beyond level 1, but with HDR, you can accomplish just that, which is why it’s important to gamers that demand realism from their games.

Up until now, such effects were being achieved by a technique known as Blooming. This technique allows you to let the light from an overly bright object spill on to the particles around it, thereby making them appear brighter and ensuring enhanced visibility in titles.

The process, however, does not just work to increase the brightness of whites, but it also ensures that the blacks appear blacker and deeper while enhancing the subtle details of the image.

How does it work? Traditionally, images are stored in the RGB format, where each pixel knows exactly how much of these three colors it’s supposed to display to give you accurate images.

The problem with this is that an image might be very bright, but how much of that brightness we see is dependent solely on the monitor we are displaying it on and no monitor in the world today can display anywhere close to the range of brightness levels that we can experience through our eyes.

We all know that we can shoot various photographs of the same scene and make it look completely different by just changing the exposure settings. For instance, if you’re taking the photographs of the night sky in the Auto mode of your camera, it will come out mostly black and will be pretty much useless, but if you put the shutter speed at around 10-15 seconds and then take a photograph by keeping all other settings constant, you will get a completely different look and feel of the same night sky with greater depth and detail that you missed earlier with Auto mode. The problems with this kind of photography are obvious because if your scene has a bright object in it, it will get completely killed due to over-exposure.

Basically, if you take picture with exposure at a low setting, you’ll be able to capture greater details of overly bright objects, and if you take the exposure settings to a very high level, then you’ll be able to get the images of even the most dimly lit objects and here in lies the contradiction.

We want to see even the dimmest objects, but we obviously can’t do without seeing the most well lit so there needs to be some kind of a compromise.

Therefore, the concept of a radiance map was proposed. The concept was simple, and directly derived from the conflict explained above. The idea was that we could capture multiple levels of brightness (from dim to over exposed) by taking multiple shots of the same scene.

We just need to compare the various shots and store the different brightness values. In this way, we would map the entire image based on the varied brightness levels. The information will then be stored (along with the color information of the image), so each pixel will have a fourth information value containing the exposure/brightness value. From there, the entire image would be stored in an RGBA format.

The obvious question in your mind would be that if the monitor is simply not capable of displaying the "over bright" areas/data, what is the point of going through all this trouble, since the information will discarded anyway?

The question will be valid, but when developers (Valve) investigated this, they realized a lot this could be done with this information, namely producing sharp blur effects, which, when done on static regular images, would appear washed out and unreal.

Another possibility of playing with lighting was radiosity. Radiosity is a way of rendering a scene using only visible light sources. What this means is that if you are inside a dome in Quake 3, the only area lit up in the scene will be where the light from various sources in the room is reaching.

Logically, using this technique would imply that if light doesn’t reach a particular area of the room, it’ll stay unlit and hidden. To counter this effect, most game developers put in hidden lighting so you can see everything in the room.

Using HDR, the developers don’t have to use hidden lighting and can render lighting completely through the radiosity method. The advantage that this would give them is that they can achieve even more realism as radiosity will allow them to control light’s behavior in such a manner that they would be able to achieve effects such as change in lights characteristics (mostly color) when it passes through colored glass tiles and such.

Another effect they were able to generate using HDR is something that has been implemented in Far Cry called Blooming. The effect observed is that a lot of times bright light from a source appears to be coming out from around the edges of thin objects placed in front of it. This effect allows developers to create the phenomenon we experience when moving from dimly lit areas to a bright sunlit environment.

Despite multiple problems that delayed, and thus ensured that Half-Life 2 did not ship with HDR as a standard, Valve finally did manage to achieve what it had intended earlier. It did so by going the multiple capture way where it stored three differently exposed images of every scene and tried to gauge the diverse levels. It then made the engine "smart" to realized which lighting will affect what area, and by how much? Then it stored only those values instead of storing every single aspect of the image.

This technique is really wonderful and sensible, as it doesn’t require you to purchase a new line of graphics cards, and will work with most of the NVIDIA and ATI graphics solutions.

Currently, if you want to really experience HDR, unfortunately, you would have to wait for HL-2: Lost Coast to become available, which is expected to launch soon.

With HDR, Valve has taken another step in not only increasing performance numbers, but also depth and realism to game titles. It’s now up to the others to play catch up, and we are sure HDR would become a common visual enhancing technologies in upcoming titles.

source:http://www.cooltechzone.com/index.php?option=content&task=view&id=1931


How Hot Tuna (and Some Sharks) Stay Warm

Specialized muscles generate heat and swimming power

Red muscle temperature of laminid sharks is greater than that of the surrounding water.

Lamnid sharks maintain an elevated temperature in the red muscle near the backbone.
Credit and Larger Version

October 27, 2005

Scientists now have direct evidence that the north Pacific salmon shark maintains its red muscle (RM) at 68-86 degrees Fahrenheit (F), much warmer than the 47 F water in which it lives. The elevated muscle temperature presumably helps the salmon shark survive the cold waters of the north Pacific and take advantage of the abundant food supply there. The heat also appears to factor into the fish's impressive swimming ability.

During what some would say was a better-than-average day at work, Robert Shadwick of the Scripps Institution of Oceanography and his colleagues went salmon shark fishing in the Gulf of Alaska. After catching specimens over 7-feet long and weighing more than 300 pounds, the researchers measured temperatures throughout the sharks' bodies and tested the mechanical power of RM samples.

Their results, published in the Oct. 27 issue of the journal Nature, showed that at 50 F, RM produced only 25-50 percent of the power it produced at 79 F. The researchers concluded that RM temperatures below 68 F could permanently impair muscle function.

National Science Foundation (NSF) program manager, Ione Hunt von Herbing said, "Knowing specific details about the anatomy and physiology of salmon sharks provides key insight into their ability to produce such power and speed during swimming. The knowledge could translate into better designs for underwater vehicles."

The study was funded by NSF's integrative organismal biology program.

Salmon sharks are lamnids, a group of sharks that also includes the mako and great white. Numerous studies have shown that lamnid sharks and tunas share many anatomical and physiological specializations that endow them with their impressive swimming power and speed. In contrast to other fish where the RM is near the skin, the RM of these sharks and tunas is near the backbone. Even though the ancestors of bony tuna and cartilaginous sharks diverged more than 400 million years ago, selection pressure for high-performance swimming in each group seems to have occurred independently about 50 million years ago.

Throughout its life, a salmon shark never stops swimming because it will sink. The body heat generated from continuous swimming elevates the RM temperature, which in turn, warms the surrounding white muscle and allows the shark to survive the frigid waters of the north Pacific. If a shark stops swimming, it could die from cold exposure.


source:http://www.nsf.gov/news/news_summ.jsp?cntn_id=104543&org=NSF&from=news


Help crack the Java 1.6 Classfile Verifier

"As part of the development of Mustang (Java 1.6), Sun is developing a new, smaller and faster classfile verifier which they want your help in trying to break. As Sun VP Graham Hamilton puts it in his blog entry, "As part of Mustang we will be delivering a whole new classfile verifier implementation based on an entirely new verification approach. The classfile verifier is the very heart of the whole Java sandbox model, so replacing both the implementation and the basic verification model is a Really Big Deal.... The new verifier is faster and smaller than the classic verifier, but at the same time it doesn't have the ten years of reassuring shakedown history that we have with the classic verifier." You can read about the new verifier on Gilad Bracha's blog, and join the new Crack the Verifier initiative to if you can break it. Read all about the Crack the Verifier - Challenge."

source:http://it.slashdot.org/article.pl?sid=05/10/31/1220257&tid=108&tid=102&tid=156&tid=218

Oracle intends to release a free version of its database, a reaction to the growing competitive pressure from low-end open-source databases

URL: http://news.zdnet.com/2100-3513_22-5920796.html

Oracle intends to release a free version of its database, a reaction to the growing competitive pressure from low-end open-source databases.

The database heavyweight on Tuesday is expected to announce the beta release of Oracle 10g Express Edition (Oracle Database XE), which will be generally available by the end of the year. It is targeted at students, small organizations and software vendors that could embed the Oracle database with an application.

The latest edition is the same as other databases in Oracle's lineup but is limited in usage. It can only run servers with one processor, with 4GB of disk space and 1GB of memory. Oracle on Friday offered a beta version of the new database for Windows and Linux on its Oracle Technology Network Web site.

The new low-end edition is aimed squarely at free and open-source alternatives to Oracle's namesake database, said Andrew Mendelsohn, senior vice president of Oracle's server technologies division.

Open-source databases have caught on steadily in popularity over the past few years with corporate customers and Web developers.

MySQL is the most popular open-source database among developers, according to a recent Evans Data study. IBM earlier this month released a free version of its own DB2 database as part of a PHP development package. And Microsoft intends to ship a free version of SQL Server 2005, called Express, next month.

"There is definitely a market there (for low-end databases) and a demand. And we want them to be using Oracle and not MySQL or SQL Server Express," Mendelsohn said. "It's definitely a reaction to the market interest."

About a year and a half ago, Oracle introduced Oracle 10g Standard Edition One, a version aimed at mid-size companies where Microsoft has many customers. That database is limited to two processors and cost $149 per user.

By introducing a free entry-level product, Oracle intends to get more developers and students familiar with its namesake database, Mendelsohn said. Those customers, Oracle hopes, will eventually upgrade to a higher-end version.

"Even though the database is initially free, standards progress and those university students who are playing with the database today will eventually be working at corporations and making product decisions," he said. "We want to have mind-share with those people."

The Express Edition database can be distributed with other products. It will be available through Oracle's developer network and include a Web-based administration console development tools.

Separately, Mendelsohn offered comments on what Oracle intends to do with InnoDB, a storage engine for the MySQL database that Oracle acquired earlier this month.

He said Oracle intends to extend a contract with MySQL where the InnoDB storage engine is packaged with MySQL.

"There are all kinds of possibilities we're exploring," Mendelsohn said. "You might be seeing it showing up in Oracle products."


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