may the force be with you

A handful of examples of how Google's genetic composition is poised to transform — in most cases, the transformation has already begun

Over the past eight years, Google has quietly and steadily assembled an impressive suite of products and services (yes, their capabilities span far beyond the realm of "I'm Feeling Lucky"). All the while, critics argue that at a time when it is essential for the promise of the Google brand be clear to all, the evolution of Google and its sub-branded properties only makes its promise more elusive.

source:http://www.businessweek.com/innovate/content/apr2006/id20060411_490873.htm?campaign_id=bier_inna